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Expanding Access and Opportunity in Higher Ed

Colleges working collaboratively to expand access and opportunity for highly talented lower-income students
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American Talent Initiative Media & Social Toolkit

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Action Guides

File Description Type
Racial Equity Communications Action Guide

In this guide, you will find a series of commitments that assorted ATI institutions have offered to advance racial equity, all of which can serve as reference points as you pursue related efforts on your campuses.

File Description Type
COVID-19 Communications Action Guide

In the guide, you will find both messaging principles and communications tactics, each of which are grounded in examples from across the membership, to assist you as you engage with your campus communities about plans for the fall.

Message Guidance and ATI Overview

File Description Type
Executive Briefing

Overview of the American Talent Initiative

ATI Messaging Guidance (2022)

Contextual messages, talking points, and answers to “tough questions” for ATI’s latest progress update (Summer 2022)

Announcement Press Release

General framing language for institutions to use upon joining the American Talent Initiative

Key Data

File Description Type
Socioeconomic Diversity Fact Sheet (As of February 2020)

Key data points and messages about socioeconomic diversity.

Community College Transfer Fact Sheet (As of February 2020)

Key data points and messages about community college transfer.

Veterans Fact Sheet (As of February 2020)

Key data points and messages about student veterans.

Customizable Slide Decks & Tools

File Description Type
Making the Case for Transfer: Talent Blind Spot Companion Slide Deck

The research presented in this slide deck serves as a visual companion to the American Talent Initiative’s The Talent Blind Spot two-part report on increasing community college transfer to high-graduation-rate colleges and universities.

Social Media Tips and Graphics

File Description Type
Social Media Tips

Relevant links, accounts, and sample language.

General ATI Graphics

Transfer Graphics

Veterans Graphics

Logo Style Guide

File Description Type
ATI Logo Usage Style Guide

For guidance when using the ATI logo.

ATI Logos

Zip file of all ATI logo variations (EPS, PDF, & PNG).

Archive

File Description Type
ATI Fact Sheet

General information about the American Talent Initiative.

ATI Questions to Expect

Answers to possible FAQs about ATI.

Social Media Tips (2020)

Relevant links, accounts, and sample language.

2021 Impact Report

Released on June 30, 2021

2021 Aggregate Data

Released on June 30, 2021

2021 Messaging Document

This document provides contextual messages and talking points for members to discuss the Accelerating Opportunity campaign and ATI’s status at that point)

February 2020 Impact Report: Press Release

Released on February 19, 2020

2018 Impact Report: National Press Release

ATI will disseminate this press release on December 17, 2018.

2018 Impact Report: Messaging and Social Guidance

This document includes guidance for institution-specific press releases, web stories, talking points, and sample social media posts for Twitter, Facebook, or Instagram. We offer different approaches for member institutions to make their own public announcement to coincide with the release of the report.

Veterans Community of Practice National Press Release

ATI will disseminate this press release on November 14, 2018

Veterans Localized Press Release

Customizable release shared with members.

Veterans One-Pager

Overview of student veterans and high-graduation rate institutions.

Social Media Toolkit for Talent Blind Spot

Suggested social media posts for the ATI transfer research

ATI Communications Webinar Slide Deck

May 2018 webinar for ATI communications points.

ATI Communications Webinar Recording May 2018

Recording of May 2018 webinar.

100 Member Announcement Press Release

Press release template for the April 18th 100 member announcement. This release is embargoed until April 18, 2018 12:00 PM EDT.

#ActivateTalent Instructions

Instructions for ATI member institutions for the #ActivateTalent social media campaign.

#ActivateTalent Tip Sheet

Tips for #ActivateTalent social media campaign

National Press Release

December 2017: National press release

Strategy Paper: Funding Socioeconomic Diversity at High Performing Colleges and Universities

February 15, 2017 – First paper from ATI explores how top universities can recruit, enroll, and graduate students from low- and moderate-income families.

Strategy Paper: Press Release

February 15, 2017 – Release for strategy paper, “Funding Socioeconomic Diversity at High Performing Colleges and Universities.”

Round 3: Local Template Press Release

September 7, 2017 – Local template release to guide your communications team in developing your own press release. If you would like feedback on your institution’s release, we would be happy to review.

Reference: Executive Briefing for ATI Member Presidents

Topline message document (for internal use only) to help guide your presidents when talking about ATI.

Reference: Confidential ATI Messages and Q&A

Comprehensive message deck with anticipated questions and suggested answers. This document is for internal use only and is not to be shared publicly.

Round 2: National Press Release

April 25, 2017 – National release announcing the growing ATI alliance of colleges and universities. This will be shared with reporters who have agreed to honor the embargo (4/25/17 at 12:01am ET).

Round 2: Local Template Press Release

April 25, 2017 – Local template release to guide your communications team in developing your own press release. If you would like feedback on your institution’s release, we would be happy to review.

Round 2 Reference: Executive Briefing for ATI Member Presidents

Topline message document (for internal use only) to help guide your presidents when talking about ATI.

Round 2 Reference: Confidential ATI Messages and Q&A

Comprehensive message deck with anticipated questions and suggested answers. This document is for internal use only and is not to be shared publicly.

ATI Launch National Press Release

December 13, 2016 – Release announcing the launch of ATI.

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