American Talent Initiative Media & Social Toolkit

In this guide, you will find a series of commitments that assorted ATI institutions have offered to advance racial equity, all of which can serve as reference points as you pursue related efforts on your campuses.

In the guide, you will find both messaging principles and communications tactics, each of which are grounded in examples from across the membership, to assist you as you engage with your campus communities about plans for the fall.

Overview of the American Talent Initiative

Contextual messages, talking points, and answers to “tough questions” for ATI’s latest progress update (Summer 2022)

General framing language for institutions to use upon joining the American Talent Initiative

Key data points and messages about socioeconomic diversity.

Key data points and messages about community college transfer.

Key data points and messages about student veterans.

The research presented in this slide deck serves as a visual companion to the American Talent Initiative’s The Talent Blind Spot two-part report on increasing community college transfer to high-graduation-rate colleges and universities.

Relevant links, accounts, and sample language.

For guidance when using the ATI logo.

Zip file of all ATI logo variations (EPS, PDF, & PNG).

General information about the American Talent Initiative.

Answers to possible FAQs about ATI.

Relevant links, accounts, and sample language.

Released on June 30, 2021

Released on June 30, 2021

This document provides contextual messages and talking points for members to discuss the Accelerating Opportunity campaign and ATI’s status at that point)

Released on February 19, 2020

ATI will disseminate this press release on December 17, 2018.

This document includes guidance for institution-specific press releases, web stories, talking points, and sample social media posts for Twitter, Facebook, or Instagram. We offer different approaches for member institutions to make their own public announcement to coincide with the release of the report.

ATI will disseminate this press release on November 14, 2018

Customizable release shared with members.

Overview of student veterans and high-graduation rate institutions.

Suggested social media posts for the ATI transfer research

May 2018 webinar for ATI communications points.

Recording of May 2018 webinar.

Press release template for the April 18th 100 member announcement. This release is embargoed until April 18, 2018 12:00 PM EDT.

Instructions for ATI member institutions for the #ActivateTalent social media campaign.

Tips for #ActivateTalent social media campaign

December 2017: National press release

February 15, 2017 – First paper from ATI explores how top universities can recruit, enroll, and graduate students from low- and moderate-income families.

February 15, 2017 – Release for strategy paper, “Funding Socioeconomic Diversity at High Performing Colleges and Universities.”

September 7, 2017 – Local template release to guide your communications team in developing your own press release. If you would like feedback on your institution’s release, we would be happy to review.

Topline message document (for internal use only) to help guide your presidents when talking about ATI.

Comprehensive message deck with anticipated questions and suggested answers. This document is for internal use only and is not to be shared publicly.

April 25, 2017 – National release announcing the growing ATI alliance of colleges and universities. This will be shared with reporters who have agreed to honor the embargo (4/25/17 at 12:01am ET).

April 25, 2017 – Local template release to guide your communications team in developing your own press release. If you would like feedback on your institution’s release, we would be happy to review.

Topline message document (for internal use only) to help guide your presidents when talking about ATI.

Comprehensive message deck with anticipated questions and suggested answers. This document is for internal use only and is not to be shared publicly.

December 13, 2016 – Release announcing the launch of ATI.